In this interview, PMQ reporter Lucas Leigh discusses the past, present, and future of Happy Joe’s Pizza and Ice Cream, a brand that was founded by Joe Whitty in 1972. Inventors of the Taco Pizza, Happy Joe’s is now concentrating on its new day part–breakfast, which is sold through their newest prototypes: Happy Joe’s Cafez. For more information, see the story in PMQ Pizza Magazine’s March, 2007 Issue at www.pmq.com. 

With the dining trends in America moving towards more healthy food options, pizza seems to be following in the foot steps. By offering lower calorie meats, cheeses, more organics such as organic sauces and vegetable toppings, pizzerias are finding a niche by introducing healthier options for their customers. In this segment, we talk with founders of Pizza Fusion in Deerfield Beach, Florida, ZPizza’s found Sid Fanaroff, and DZP Marketing expert John Barker.

In this segment of Ask the Experts, we discuss the price ranges of mass advertising with one of the leading direct response and media buying agents of Koeppel Direct, Peter Koeppel. Peter points out that print, radio, and even television can be affordable mediums for advertising if you’re going about it the correct way–by using an integrated media-buying strategy. He also discusses the necessities of a good website and what you can expect to pay for website design and upkeep.

In this segment of Ask the Experts, Vince Thompson, principal of Middleshift Consulting, explains the importance of web presense, internet marketing solutions, and how to build a practical, useful website.